Today let's interview an amazing Photographer, Elias Amari, born and raised in Geneva (like Prodibi, a coincidence? I do not think so :) )
Elias is a professional photographer that works a lot in advertising, still-life and luxury but as an artist, he is interested in a lot of things, like making absolutely amazing compositing images!
Discover his work and interview!
About you. How did you start photography?
It began as a teen passion that grew over the years until I realized that it was an obvious professional choice for me. At 22 years old I was hired as an assistant in a photo production studio and film (The Studio of Thierry Bourdeille and Jean-Daniel Meyer) where I learned my trade while following in parallel the courses of the Vevey school of photography.
I graduated in 2004 and went to live in New York, then in Paris, where I was able to continue training with different photographers. The transition to my own activity was made naturally during these years until I came back to live in Geneva and opened my studio in 2009.
What do you like best about photography?
Through my activities, I have the chance to meet with many different people with different background, to have access to unique places or objects. I like the fact that every project is a new adventure with its many new encounters and new challenges, it is incredibly stimulating.
You are specialized in the field of luxury, advertising, and still-life. Do you have other areas you would like to photograph and explore more?
I have a natural tendency always to want to explore other things, others technics, different mediums (writing, making movies ..) but I'm in a professional line (ads, luxury) which loves and is reassured by the ultra-specialized. It is always a fragile balance to be found between experimentation and doing what is expected from me.
Otherwise, at the moment I tend to explore less technical, simpler and more narrative images, especially in portraiture and landscapes.
Are you inspired by the work of other photographers or artists? Which ones?
I find it easier to find inspiration in non-plastic arts like music or literature, more capable of letting oneself create its own mental images.
Otherwise non-exhaustively I have a passion for the works of Francesca Woodman or Ralph Eugene Meatyard in photography, Gerhard Richter, Francis Bacon and Munch in painting, and finally the cinema of David Lynch.
You work a lot on photographic compositions which give a surreal side to your images, how do you find ideas?
Becoming a professional has forced me to have a more methodological approach to creativity, I always have too many ideas that jostle each other, just as raw material, which can not be used as they are. The real creative process is when I begin to gather them, explore them, try them. It is empirical, always exciting.
Can you briefly explain your process of producing such image?
My workflow is very standardized, I like to believe that the more rigorous and systematic it is the more it leaves room for creativity because it allows to explain precisely the intention to the people who collaborate with me or clients if it is an request. From an idea I create a mock-up (sketch) and an intention of realization (colors, mood, etc ...) and I list all my needs.
After I go into a classic process of image production: casting, scouting, styling, etc. until shooting. Post-production should never be too complicated if all these steps are respected.
On your photography gears. What is your favorite camera and lens? Also, Lightroom or Capture One?
I never understood this syndrome that pushes the photographers to fetishize that much their equipment. I have no favorite material; each project requires its most adapted tools. I am equipped with a medium format (Mamiya-Leaf), a full frame (Canon), and a mirrorless (Fujifilm), I alternate these systems according to needs, and I still rent others sometimes. I have a preference for wide-angle fixed optics because I like the immersion sensation they offer and large depth of field. I use mostly Capture One, but I also use Lightroom for some tasks. In any case, it always ends up in Photoshop.
Do you have plans for the future? Exhibitions, Travels, Workshops?
I still have a lot of projects going on, but I do not know which ones will ready first in parallel of my professional activities that require most of my time.
The best way to find out is to follow me on social networks!
To see more of Elias's work:
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