The Photography Legends come back on the blog this week with Paolo Roversi who made the most elegant photography of the fashion world
His style is highly visible as Roversi is a specialist of the light and transform classic pictures into magical ones
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About the artist
Paolo Roversi was born in Ravenna in Italy in 1947. His interest in photography appeared in 1964 on family holidays in Spain when he was still a teenager.
Once home, he and another amateur photographer, the local postman Battista Minguzzi, set up a darkroom in his cellar and thus Roversi began to make his first black and white prints.
In 1971, Roversi opened his first portrait studio where he portrayed local celebrities and families. In 1972, on the invitation of Peter Knapp, Roversi moved to Paris. Knapp was the magazine Elle’s renowned Art Director at this time, and despite working initially as a reporter for the Huppert Agency, Roversi soon began to take a deep interest in fashion photography.
In 1974, Roversi became the assistant to the British photographer Lawrence Sackmann who was notoriously difficult to work for and usually had assistants for no more than one week. He, however, lasted nine months and credited Sackmann with teaching him how to become a real professional photographer. Sackmann was very strict in his way of educating Roversi, but he was instrumental in the construction of Roversi's career, style, and creativity.
Roversi worked for many famous magazines such as Elle and Marie Claire and, following a Christian Dior beauty campaign in 1980, had soon established himself as one of fashion’s pre-eminent photographers. It was this same year that Roversi began to use Polaroid’s instant 8 x 10” film which was to become his preferred format.
Roversi’s film and printing techniques are diverse and adventurous, both technically and aesthetically, varying from Polaroids to gelatin silver to carbon and dye transfer prints.
*Read on: Photography Legends: Sebastião Salgado
He ran advertising campaigns for Cerruti, Comme des Garçons, Christian Dior, Yves Saint-Laurent, and Valentino, and his work has been published in an international selection of publications such as Harper's Bazaar, I-D, Interview, Marie-Claire, The New York Times Magazine, Italian and British Vogue and W.
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